MTV Music is a 24-hour non-stop music entertainment channel operated by Viacom International Media Networks Europe. The brand first launched in the United Kingdom and Ireland on subscription satellite and digital television services before launching in Australia, New Zealand, Italy, the Netherlands and Poland.
Video MTV Music (UK & Ireland)
Concept and expansion
Viacom International Media Network announced the introduction of a non-stop music channel in January 2011. As the main MTV brand has deviated from its original purpose and increased competition from other music channels and online services, MTV addressed this issue by launching a new music channel MTV Music. The channel launched on 1 February 2011 in both the United Kingdom and Ireland. The channel replaced MTV Shows. On the date of MTV Shows' closure and MTV Music's launch, MTV moved up the Sky programme guide from its long-held berth at the head of the Music section to the Entertainment guide; in return the MTV Shows broadcast capacity moved down from the Entertainment section to take the place of MTV in the Music guide, becoming MTV Music.MTV Music began broadcasting in widescreen in the UK & Ireland on 28 March 2012 . On 15 February 2016, MTV Music +1 launched in the UK on Sky channel 358, replacing the standard-definition MTV Live.
Expansion across Europe
MTV Music UK was available across Europe however it was decided in 2015 to launch an ad-free channel targeting territories in Europe without their own local version of the same channel.
Expansion into Ireland
The MTV Music channel launched an Irish feed on October 15, 2013.
Expansion into Italy
The MTV Music channel launched in Italy on 1 March 2011, replacing MTV Plus.
Expansion into Australia and New Zealand
On 3 December 2013 VIMN launched the channel in Australia replacing MTV Hits.
On 1 December 2015, a localized version of MTV Music launched in New Zealand on Sky Television, replacing both MTV Hits & MTV Classic.
Expansion into Poland
The MTV Music channel launched in Poland on 17 October 2017, replacing VIVA Poland after 17 years broadcasting this channel. MTV Music debuted in Poland as localized version.
Maps MTV Music (UK & Ireland)
On-air identity
See also
- MTV
- MTV Base
- MTV Classic
- MTV Dance
- MTV Hits
- MTV Live
- MTV Rocks
- VH1
- Viva
References
External links
- Official website
- MTV Music Playlist
- MTV Music UK & Ireland - presentation, screenshots
Source of article : Wikipedia
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